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Primary Data Collection Process, Data Analysis Process
Tell us about your experience in a couple of paragraphs
Research is the main passionate area of my academic period. I already experienced how to conduct market research? How to the prepared questioner? How to collect data? How to analyze data by using statistical techniques? Like hypothesis testing, ANOVA test. I have good knowledge of IBM SPSS software & Microsoft Excel to find the result & Tableau software for data visualization. I already published two marketing research papers.
1) The relative effect of the actual self and ideal self in the advertisement: consumer brand loyalty and emotional brand attachment
2) consumer preference towards discount offer and bonus pack offer with high price & low-price product
By: MD Shafiqul Islam, Youth as Researchers from Global learning team